Meet Elurea

Elurea was born from a passion for creating beautiful, high-quality nails that empower people to feel confident and stylish without compromising convenience. Our name is a blend of “Allure” + “Aura”, reflecting our mission: to bring elegance, charm, and a touch of magic to every manicure. We're based in MELBOURNE, Australia.

At ELUREA, we deeply respect and honor the Aboriginal and Torres Strait Islander communities of Australia. That’s why we have curated a special collection of press-on nail designs inspired by their rich cultural heritage.

From the very beginning, we wanted to make press-on nails that are not only trendy and Instagram-worthy but also strong, durable, and natural-looking. Each set is handmade with care, featuring a thin acrylic layer beneath for a realistic finish, and comes with a complete kit to make at-home manicures easy and enjoyable. At ELUREA, we value:

• Quality – Only the best materials for long-lasting nails
• Creativity – Unique, trend-driven designs that stand out
• Empowerment – Helping our customers feel confident, glamorous, and cared for
• Sustainability – Small steps toward eco-conscious choices, like minimal packaging